Posted:
The KeywordOptimizer open-source app demonstrates the exciting possibilities of using the Targeting Idea Service in the AdWords API to identify new keyword suggestions. The app shows how, in combination with estimated traffic volume, to generate new keyword targeting ideas for AdWords using an evolutionary approach. We think that there is a lot more that the tool could do to demonstrate these and other features so we’re asking for your ideas to help shape the future development of the app.

If you’re interested in using KeywordOptimizer or are already using it, we would like to hear your ideas on how we can improve the app. Please submit your suggestions via the GitHub issues page.

Posted:
Today we’re announcing the release of AdWords API v201710. Here are some of the highlights for key AdWords features: If you’re using v201702 of the AdWords API, please note that it will be sunset on February 14, 2018. We encourage you to skip v201705 and v201708 and migrate straight to v201710. Please note that v201705 is deprecated. As mentioned in the recent blog post on the sunset and release schedule, both v201705 and v201708 will be sunset on March 28, 2018.

As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201710 migration guide. The updated client libraries and code examples will be published within the next 48 hours.

If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page.

Posted:
In 2016 and 2017 we supported at least three versions of the AdWords API at any given time and four versions for a brief period after each new release. This led to older versions of the API supporting outdated functionality and lacking new features.

To improve your AdWords API experience, we will be updating our release schedule. Starting in March 2018 we will only support two releases concurrently at all times, and three releases for a brief period of four weeks, allowing developers to skip a version. To get us back on schedule, we will concurrently sunset v201705 and v201708 in March 2018. This brings the average lifespan of every API version released in 2018 down to nine months.

Additionally, we will be moving back to a schedule that releases three versions per year. The 2018 releases are scheduled for February, June and September.

As usual, make sure to check our deprecation schedule for more details on sunsets. If you have any questions about the new schedule, please reach out to us on the AdWords API forum or the Ads Developers Plus Page.

Posted:

On Thursday, November 30th, 2017, in accordance with the deprecation schedule, v201611 of the DFP API will be sunset. At that time, any requests made to this version will return errors.

If you’re still using this version, now’s the time to upgrade to the latest release and take advantage of new features like support for creating ImageOverlayCreatives, new Ad Exchange reporting dimensions and columns, and the change history table. In order to upgrade, check the release notes to identify any breaking changes, grab the latest version of your client library, and update your code.

Significant changes include:


This is not an exhaustive list, so as always, don't hesitate to reach out to us with any questions. To be notified of future deprecations and sunsets, join the DFP API Sunset Announcements group and adjust your notification settings.